Audi AG has chosen Hankook ultra-high performance tires as OE for its Audi Q7 model range. The Korean tire manufacturer will be using its innovative ‘sound absorber’ technology for its flags... Read more
BFGoodrich Tyres will be resuming its role as the event’s official tire for the 2017 edition of the Dakar Rally after withdrawing from the event in 2012. The 2017 Dakar Rally will be startin... Read more
At the VisãoAgro Awards in Brazil, Trelleborg Wheel Systems received two awards. The company received the award for ‘Best Agricultural Tire’ in the south-eastern region of Brazil for the thi... Read more
General Tire used the recent Emirates Airline Dubai Rugby Sevens event as an opportunity to promote tire safety. General Tire was one of the partners of the event which drew thousands of rug... Read more
Kumho’s subsidiary in the United States, Kumho Tire USA Inc. has expanded its multi-year partnership deal with the National Basketball Association (NBA) to cover courtside advertising and ho... Read more
Michelin has announced the closure of its retreading plant in Germany. The last retreaded truck tire came off the production line at the Michelin Pneu plant, which is located in Oranienburg,... Read more
Vredstein is launching a new campaign with the hashtag #LIVETHELAND to promote greater awareness about the brand’s range of agricultural tires. The company is being rolled out in different m... Read more
The Prodrift Academy in Dubai has recently signed a partnership agreement with Westlake Tyre for the 2016/2017 drifting season in the UAE. In the UAE, Al Rahala Trading Co. LLC is the author... Read more
Zeetex is a company that is known for its customer centric approach. It is very active on the marketing front and is well known for its educative digital marketing campaigns. Some of the cam... Read more
Trelleborg won a gold medal at the 2017 edition of the SIMA Innovation Awards for its Variable Inflation Pressure VIPTM system. VIPTM is essentially a complete wheel system that is smart and... Read more
Porsche to Cut Around 9,000 Jobs by 2035: What the Deal Includes
Ferrari Opens a New Showroom in Riyadh, the First in the Middle East With Its New Global Design
Jaguar Unveils the Type 01: The Most Powerful Jaguar Ever Marks the Brand’s Electric Restart
BMW Reveals the iX4 and iX3 M60: Two New Electric SUVs With Up to 828 km of Range
Lucid Rolls Out Air UX 3.0, a Major Software Update That Reworks How the Car’s Screens Work
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