Vredstein is launching a new campaign with the hashtag #LIVETHELAND to promote greater awareness about the brand’s range of agricultural tires. The company is being rolled out in different markets across the globe and will highlight the themes of “Experience the performance” and “Feel the freedom”. Vredstein expects the new campaign to be just as successful as the company’s #ROCKTHEROAD campaign. The #ROCKTHEROAD campaign had recently won the Golden Dolphin Award for the Run Wild music video it had made as part of its #ROCKTHEROAD campaign for car tires.
Through the campaign, Apollo Vredstein is planning to highlight the close connection between farmers and their environment. According to the company, Vredstein’s agricultural tires have already made significant inroads into the market and Apollo has recently expanded its production capacity at its manufacturing facility in Enschede, Netherlands to cater to the growing demand for these tires.
Commenting on the agricultural tires, the tire manufacturer said that Vredstein tires offer customers the benefits of a long lifespan and optimal performance leading to lower costs and higher productivity in the long term. The new campaign is expected to promote awareness about these facts on all platforms.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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