Pirelli promoted awareness of tire safety among women in the UAE with a special event to commemorate Emirati Women’s Day. The event called “Icons of Tolerance” was meant to help make female... Read more
For the first time, a tire belonging to the Pirelli Collezione range, which includes tires for both vintage and modern classic cars, was part of a world record feat. The tire was fitted on a... Read more
Pirelli has developed its most performance oriented road tire. The tire is a customized one that the Italian tire maker developed for a new Pagani called the Huayra Roadster BC that was laun... Read more
Pirelli, one of the leading manufacturers of premium tires in the world has praised Dubai motorists Who have adopted a proactive approach to road safety this summer. With temperatures soarin... Read more
Pirelli proved to be a winner at the 21st annual Ford World Excellence Awards. The leading tire manufacturer was recognized as a top-performing global supplier and received a Brand Pillar o... Read more
Pirelli has teamed up with Puma for designing shoes that are as powerful as a racing car. Pirelli is known for its tires that are synonymous with powerful cars both on and off the track. The... Read more
Pirelli has launched a digital platform to build awareness about natural rubber. The goals of setting up such a platform included building awareness about this precious primary material, con... Read more
Pirelli, the premium Italian tire company has appointed Alberico Avogadro as General Manager for the Middle East Market. His appointment is expected to drive sales of the company products ac... Read more
Pirelli has unveiled a new app that could transform motorsports. Earlier, car just raced around a track at their top speed to cross the finish line as fast as possible. Gone are the days whe... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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