Pirelli has launched a digital platform to build awareness about natural rubber. The goals of setting up such a platform included building awareness about this precious primary material, con... Read more
Pirelli, the premium Italian tire company has appointed Alberico Avogadro as General Manager for the Middle East Market. His appointment is expected to drive sales of the company products ac... Read more
Pirelli has unveiled a new app that could transform motorsports. Earlier, car just raced around a track at their top speed to cross the finish line as fast as possible. Gone are the days whe... Read more
Pirelli has released a statement saying that the homologations of Pirelli tires which are equipped with the company’s proprietary Pirelli Noise Cancelling System (PNCS) technology increased... Read more
Dubai has become the fourth city in which Pirelli has opened a flagship store. After opening P Zero World showrooms in leading cities of the world like Los Angeles, Munich and Monte-Carlo, t... Read more
Pirelli has been the exclusive tire supplier to the Ferrari Challenge ever since the championship began 26 years ago. In the coming edition of the Ferrari Challenge, six Ferrari sports cars... Read more
After over 50 years making radial tires on an exclusive basis, Pirelli has returned to making a bias tire that will make lovers of classic cars happy with its combination of original looks a... Read more
Ferrari has continued its association with Pirelli by choosing a bespoke P zero tire as the OE for the Ferrari Monza SP1 and SP2. The two models are limited edition cars that will highlight... Read more
Aston Martin has selected Pirelli as its official technical partner to develop tires for its new all-electric Rapide E. The two companies have revealed that like other Aston Martins models,... Read more
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