Pirelli proved to be a winner at the 21st annual Ford World Excellence Awards. The leading tire manufacturer was recognized as a top-performing global supplier and received a Brand Pillar of Sustainability World Excellence Award.
Commenting on the award, Marco Crola, CEO of Pirelli Tire North America said that it was an honor to receive the Sustainability World Excellence Award from Ford. He said that sustainability is a fundamental choice for Pirelli and has been fully integrated into the Group’s vision and strategies for growth, in all business areas and in all management decisions, across the globe.
He went on to applaud Ford for its strong leadership in sustainability as the company has been an important stakeholder for Pirelli in areas like responsible sourcing of natural rubber, carbon reduction, and materials innovation. This is the second consecutive year that Pirelli has received a top award from Ford for global performance. He said that the partnership with Ford is important to Pirelli and expressed Prielli’s desire to continue supporting Ford in future.
Ernest Bedia, vice president of Original Equipment Pirelli Tire North America said that the Pirelli team continued to make significant advances in developing innovative products for a more responsible automotive industry.
He added, “With Ford’s commitment to making mobility more efficient and sustainable, Pirelli plans to partner in this path, every step of the way. My sincere gratitude to everyone involved in the cooperation between Ford and Pirelli to help create a better future.”
“Ford’s annual World Excellence Awards recognize our top-performing suppliers for their contributions to our success,” said Thai-Tang, chief product development & purchasing officer, Ford Motor Company. “Suppliers like Pirelli play an instrumental role in helping us achieve our vision of being the most trusted mobility company.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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