Nasser Bin Abdullatif Alserkal Est recently signed a Memorandum of Understanding (MoU) with the Al Jalila Cultural Centre for Children, for the company’s brands Quick Pit & Dial-a-Tire.... Read more
Hankook Tyre exhibited again at the IAA 2017 show in Frankfurt, Germany, the largest automotive show in the world with 230.000sqm of exhibition space and an estimated 932,000 visitors. The s... Read more
The Goodyear Tire & Rubber Company is working on the development of more durable tyres by incorporating soybean oil based rubber in its tyres. A team of the company’s scientists and engi... Read more
The key objectives of Davanti Tyres are to develop tyres that are high on performance, durability and safety while also ensuring passenger comfort. Davanti Tyres has now secured the highly p... Read more
Falken has taken to sports marketing in a big way by expanding its presence in football. The tyre brand not only signed on as a sponsor for the well known English football club Liverpool FC,... Read more
Group Michelin joined hands with Maxion Wheels to work on a car wheel that will comprise flexible rubber flanges. These flanges can significantly enhance ride comfort as they will absorb the... Read more
Heaps of used tyres can be an eyesore and there are only a few ways to recycle tyres once their life on the roads is over. Dial-A-Tire, a subsidiary of Alserkal Automotive recently used art... Read more
Yokohama Rubber has revealed that the company has started supplying its “Geolandar G055” as OE tyres for the 2017 edition of the all-new Jeep Compass, which FCA’s US subsidiary, FCA US LLC b... Read more
Chinese tyre manufacturer ZC Rubber has strengthened its presence in Europe with the establishment of a new branch in Germany named Zhongce Europe GmbH (ZC Europe). This office has been give... Read more
Hankook has announced that it will be supplying Hankook Ventus S1 evo² tyres as OE tyres for the Audi RS5 coupe. The UHP tires will be supplied in 19- and 20-inch sizes. Hankook got its firs... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
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Where the World Stops and the Drive Begins
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