Nasser Bin Abdullatif Alserkal Est recently signed a Memorandum of Understanding (MoU) with the Al Jalila Cultural Centre for Children, for the company’s brands Quick Pit & Dial-a-Tire. As part of the agreement between the two companies, Al Jalila Cultural Centre for Children will develop a unique life skills course related to the automotive segment for the youth in the UAE.
The MoU was signed by Ahmad Bin Eisa Alserkal, Vice Chairman, Alserkal and Dr Mona Al Bahar, CEO, Al Jalila Cultural Centre for Children, in the presence of administrators and managers from both entities.
The signing of the MoU is certainly a timely move as the World Health Organization had recently issued a call-to-action to develop life skills that would help individuals to deal effectively with the demands and challenges of everyday life.
Alserkal’s Dial-a-Tire, along with its mother brand Quick Pit, will be involved in the implementation of the ‘Automotive Life Skills’ program, that is meant to equip children aged six and above with basic skills related to automobiles.
Commenting on the partnership, Ahmad Bin Eisa Alserkal said that the strategic new partnership with the Al Jalila Cultural Centre for Children highlights the company’s commitment to serve the community and play a key role in driving growth and development.
He added, “This is a one-of-a-kind initiative and we are glad to be implementing it in partnership with the Al Jalila Cultural Centre for Children. Guided by the vision of His Highness Sheikh Mohammed, our newly formed alliance reinforces our position at the forefront of the move to add value to the UAE’s youth segment.”
The life skills program will equip students with the skills to find new ways of problem solving and thinking. In December 2016, the UAE had a vehicle density of 540 cars per 1000 people and this is slated to increase further. Hence, it is important for children to have basic knowledge about automobiles right from an early age. Such sessions would also significantly increase the confidence of youngsters and help them learn how to work in groups. The program will be offered at several locations including the Al Jalila Cultural Centre for Children the Quick Pit locations and will comprise sessions covering key topics like testing of batteries, tyre safety, changing tyres, electrical installations etc.
Dr. Mona Al Bahar said that through the MOU, the organization will explore a new method of educating the youth while enhancing their knowledge across diverse sectors. The objective is also to help them develop life skills so that they are prepared to cope with the rapid globalization that will take place in the future.”
She concluded that they are always urging the private sector to invest in the development of the youth, as they will emerge as leaders in the future and will be the generation that would carry on the legacy of the UAE. According to her, the MOU highlights the benefits of cooperation between the public and private sectors and the important role that businesses can when it comes to enhancing society.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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