Yokohama Rubber has unveiled a new advertisement that depicts players from the famous Chelsea Football Club of the Barclays Premier League wearing the new Yokohama branded kit for the 2016–1... Read more
Hankook Tire’s brand of value tires, Laufenn was launched in the United States in 2014. Laufenn tires are positioned as tires that provide motorists with an excellent driving experience and... Read more
Bridgestone and Michelin emerged as the winners of the Reifen 2016 Innovation Awards. The winners were announced as part of the opening day celebrations of the renowned tire trade show which... Read more
The Lotus Elise was chosen as the Readers’ Champion by tens of thousands of readers of the popular Autocar magazine in an online contest. The model beat off tough competition from 50 of the... Read more
The Toyota Dream Car Art Contest which is held by the company’s sole distributor in the UAE, Al-Futtaim Motors, drew double the response in its second edition, when compared to last year. Th... Read more
Nokian Tyres has a surprise in store for visitors to the renowned Reifen show. The company’s booth will be reminiscent of an arctic landscape, complete with a display of the spectacular nort... Read more
Automechanika Dubai 2016, the largest trade and networking fair for the automotive aftermarket segment in the MENA region, was successfully held from 8 to 10 May at the World Trade Center in... Read more
Volkswagen helped aspiring young football players from Kuwait to represent the Middle East at the 2016 edition of the Volkswagen Junior Masters world championships in Paris. The Volkswagen J... Read more
Building on the success of the campaign it held last year, in which as many as 5,000 school children in the 6 to 9 age group learnt the basics of road safety, BMW Group Middle East is joinin... Read more
Since it was launched with German automaker BMW’s 2014 models, ConnectedDrive has become almost synonymous with infotainment. Taking a page from the success of platform-based infotainment sy... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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