Nokian Tyres has a surprise in store for visitors to the renowned Reifen show. The company’s booth will be reminiscent of an arctic landscape, complete with a display of the spectacular northern lights, the aurora borealis. The company will also use the show as the platform to showcase its latest tires and technologies including SUV tires having sidewalls fashioned from aramid fibers and its advanced tires that have received AA ratings. The entire display will be set against a backdrop of pure ice, flanked by great snowdrifts and an eye-catching display of aurora borealis.
Commenting on the company’s participation, Hannu Liitsola, Managing Director of Nokian Tyres for Central Europe said that the company was looking forward to welcoming all visitors to its impressive booth. He went on to state that the display was not only meant to emphasize the fact that Nokian Tyres is a manufacturer of premium tires from the north, but is also a frontrunner when it comes to incorporating technological and design innovations in its products.
The 2016 edition of the Reifen show is set to break all records, with almost 200 exhibitors drawn from 44 countries. The main tires Nokian Tyres will be showcasing at the show include the new Nokian WR A4 that is meant for really sporty models, the tire that achieved the distinction of becoming the first AA class winter tire in the world, the Nokian WR SUV 3 (265/50 R19) and the Nokian iLine summer tire. The booth will also depict the technological innovations and processes used for the manufacture of these technically advanced tires. The eyes of all the visitors to the booth are sure to be drawn to the giant 30m2 LED screen and the aurora borealis, which is magnified by being reflected in specially made moving ceiling panels. Another feature visitors are bound to love is the ice bar where they can sped time with the company representatives.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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