Goodyear succeeded in making an impact the Geneva Motor Show with two futuristic tire concepts that transformed the concept of the tire as a round and black” entity into a “spherical and bla... Read more
Two employees at Cooper Tire won the 2016 Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award announced by The Manufacturing Institute highlighting the... Read more
Hankook has premiered its new Ventus Prime3 in the European market. The tire is positioned as a premium comfort tire for high-end models with its blend of comfort, performance, safety and en... Read more
Toyo Tire U.S.A. Corp, the US subsidiary of Toyo Tires has announced that it has signed a multi-year partnership with renowned viral superstar Ken Block. As part of the partnership, Block, w... Read more
Goodyear Tire & Rubber Co. has chosen to expand its partnership with celebrated racer, Dale Earnhardt Jr’s. He will be the company’s spokesperson in a new series of print, broadcast and... Read more
In view of the growing importance of a savvy digital presence, leading tire manufacturer, Hankook has completely revamped its company website that is targeted at 12 markets in Europe includi... Read more
Yokohama Rubber Co., Ltd., has announced that it will soon be selling what it calls the ultimate street tire at the retail level. Named “ADVAN A052”, the new tire was initially developed as... Read more
BKT, the leading manufacturer of OTR tires will be using the 2016 edition of the Bauma trade fair in Munich as the venue to highlight its latest tire for the logistics sector, PORTMAX PM 93.... Read more
Sumitomo Rubber Industries, Ltd. (SRI), which owns the Falken brand of tires has announced that the company will continue to support the Japanese pilot Yoshide Muroya when he participates in... Read more
Many tire companies are partnering with popular football clubs to boost brand awareness. These include Yokohama’s partnership with Chelsea, Toyo’s with AC Milan, Cooper Tires deal with Arsen... Read more
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