Yokohama Rubber Co., Ltd., has announced that it will be participating in the Tokyo Auto Salon 2019 show. The trade show is scheduled to be held from January 11 to 13 at the Makuhari Messe. Yokohama’s display at the show will showcase the Company’s tires and aluminum wheels.
Through the display at the Yokohama booth, visitors to the show will have a chance to see Yokohama’s diverse range of tires for car hobbyists. At the booth, there will be a special area devoted to Yokohama’s hobby tires. Yokohama will also use its participation in the show to showcase its high-level motor sports activities, which contribute significantly to the techniques and knowledge the company uses to develop new consumer tires.
At the Yokohama booth, there will be vehicles fitted with Yokohama tires which address four tire themes—sports, off-road, dress-up, and classic. Of the tires displayed at the booth, the dress-up and classic theme tires will be launched at the retail level in 2019. The booth will also display a future concept model of the ADVAN brand’s ultimate street sports tire, the “ADVAN NEOVA”.
The most striking vehicles at the Yokohama booth will be the SF19, a new model race car that will be used from 2019 in the Japanese SUPER FORMULA Championship Series, and the YOKOHAMA-sponsored KONDO Racing team machine that will be participating in the 2019 Nürburgring 24-hour endurance race. There will also be number of live talk shows featuring drivers and managers of the teams participating in races and rallies at the Yokohama booth. The “BluEarth-GT AE51”, a grand touring tire that will be sold from February 2019 in Japan will also be featured prominently at the booth.
The section of the booth that will be devoted to wheels will feature the “ADVAN Racing” brand range and will also serve as the platform for the launch of a number of new wheels that will be launched in Japan for the first time. Forged wheels will include the “ADVAN Racing R6”, which made its debut at the SEMA Show in the United States in October 2018. The cast wheels which will be displayed at the booth will include the “ADVAN Racing RSIII” and the “ADVAN Racing RSII”. Both of these new wheels will be attractively displayed on vehicles in the booth.
Yokohama Rubber has been implementing its three-year medium-term management plan, Grand Design 2020 (GD2020) from 2018 and its hobby tire strategy is one of the core elements of its broader consumer tire strategy. Other components of the strategy include expediting the development of new products and expanding the size range of the current products which are suitable for use with various types of hobby vehicles, ranging from race cars to classic cars.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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