Sumitomo Rubber Europe (SREU), Sumitomo Rubber’s subsidiary in Europe has strengthened its focus on winter tires with the opening of a new test facility in Sweden. The company’s new testing... Read more
Falken Tires has announced that one of its tires has been chosen as the OE for the new 2020 Toyota RAV4 TRD Off-Road. The company’s Falken Wildpeak All-Terrain (or A/T) Trail 01A in size 225... Read more
Toyota has chosen tires from two Falken tire ranges for fitment as original equipment tires in the new Toyota Corolla models, which were launched at the retail level in March this year. The... Read more
Porsche has opted for a tire from Falken as the OE fitment for its new Macan. The Macan will be fitted with the SUV version Falken’s popular Azenis FK510 tire in two sizes: 235/60 R18 and 25... Read more
Tire brand Falken, which belongs to the Sumitomo Group has signed a sponsorship deal with the renowned and highly successful Spanish football club Atlético de Madrid for the 2018/19 season.... Read more
Sumitomo Rubber Group’s European sales subsidiary, Falken Tyre Group GmbH has announced that Falken has bagged the OE fitment for the new Mercedes-Benz G-class. The G-class was premiered at... Read more
Falken has debuted a highly exciting video titled “One Team, One Tyre, One Goal” to promote brand awareness. The video features the challenges and performance of the Falken team at the 2018... Read more
Falken has taken to sports marketing in a big way by expanding its presence in football. The tyre brand not only signed on as a sponsor for the well known English football club Liverpool FC,... Read more
Sumitomo Rubber Industries has announced that the company will be focusing on its own Falken brand of tyres in the North American market. As part of its breakup with Goodyear Tire and Rubber... Read more
Falken, one of Sumitomo Rubber Industries brands recently won the Tire Technology of the Year Award at the annual awards for innovation and excellence. The Tire Technology International Awar... Read more
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