The Falken brand which is owned by Sumitomo Rubber Industries has won several Davey Awards for its “Grip the Moment” advertising campaigns in North America. The “Grip the Moment” marketing campaign emphasized the spirit of adventure as it is based on connecting people with their destination. The campaign won many silver and gold Davey Awards.
The Davey awards are given by the Academy of Interactive and Visual Arts and is an award that recognizes the efforts of small agencies, firms and global companies. The Academy of Interactive and Visual Arts is an invitation-only organization comprising media, marketing and advertising professionals.
The Davey awards are given on an annual basis and the emphasis is on big ideas and not on big budgets.
Commenting on the awards, Rick Brennan, vice president of marketing for Falken Tires thanked the International Academy of Visual Arts for the four awards. He said that the Falken team was excited to receive the awards. They signified recognition from leading professionals acknowledging the effort that the Falken marketing team made to elevate the brand.
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