Through its widespread association with football, Apollo Tyres will score big with consumers. The tyre manufacturer will receive exposure in almost 200 English Premiere League and Bundesliga... Read more
The Zenises Group has set up a new technology centre covering four floors in Madrid, Spain in order to stay in tune with recent technological developments and explore the potential for new b... Read more
Nokian Tyres has announced that it would be continuing its partnership with the World Orienteering Championships in its role as the title sponsor. Following on from the sponsorship deal it h... Read more
Kenda Rubber Industrial Co. Ltd. has acquired Starco Europe A/S. Starco is a Danish supplier of wheels for applications which range from large industrial and agricultural equipment to wheelb... Read more
Continental used the 2017 edition of the Frankfurt Motor Show to present two new tyre technology concepts that can enhance comfort and road safety: ContiSense and ContiAdapt. The two systems... Read more
Pirelli has signed a technical, promotional, and marketing partnership with the simulation company Slightly Mad Studios for its Project CARS franchise. As part of the deal, Pirelli would con... Read more
Group Michelin has doubled the capacity of its four-year old plant in Chennai by inaugurating production at a new line. As an outcome of this expansion, the capacity of the plant will increa... Read more
Toyota has opted for Hankook’s Kinergy GT tyre in size 235/45R 18V as the OE fitment for select Toyota 2018 Camry models, including those with hybrid and gasoline powertrains. Hankook Tire... Read more
Toyo Tires has announced that the company has developed “noair,”, a neo-futuristic airless concept tire that can support a vehicle without the being filled with air. Researchers at Toyo Tire... Read more
Yokohama has made a new video featuring football stars from Chelsea FC and the American YouTube sensations Dude Perfect to boost brand awareness. In the video posted on YouTube and the compa... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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