Through its widespread association with football, Apollo Tyres will score big with consumers. The tyre manufacturer will receive exposure in almost 200 English Premiere League and Bundesliga matches in this season.
Apollo Tyres is known for its longstanding association with the Manchester United Football Club and recently signed on as the official tyre partner of Crystal Palace Football Club, and this has helped spread global awareness of the brand as the fans of both these popular football clubs become aware of Apollo Tyres. Based on data obtained through third party research, Apollo Tyres has reached out to over a billion viewers across geographies just in the past season.
In the current season, Apollo Tyres has further raised its profile by making the brand visible in over 50% of all English Premiere League matches and thus boosting brand awareness.
Germany is the largest market for tyres in Europe and here Apollo Tyres has teamed up with German teams like the Borussia Monchengladbach, one of the oldest and well-known German Clubs playing in Bundesliga to good effect.
Apollo Tyres has initiated several campaigns to engage with football fans and youth globally. The tyre manufacturer is also one of the few companies in the sector to use Augmented Reality platform effectively to engage with the football enthusiasts. Taking the partnership with Manchester United to another level, Apollo even launched a special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.
Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres Ltd, said “We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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