The Yokohama Rubber Co., Ltd., announced today the launch of “ADVAN FLEVA V701”, the latest addition to the Company’s global flagship “ADVAN” tire brand. The new tire will be available from... Read more

The tires from Toyo are known for their durability and ability to tackle even the toughest situations on the road, and off road. Last year the brand had signed on as the the company’s US sub... Read more

Extending its sponsorship of college sports events, Cooper Tire has announced that the company will be the official tire partner for the Big Ten Conference. The Big Ten Network organizes cov... Read more

It is not easy for a tire company, even a well known one, to get an OE homlogation or to get one of its tires approved as original equipment for a vehicle. The leading manufacturer of premiu... Read more

Goodyear succeeded in making an impact the Geneva Motor Show with two futuristic tire concepts that transformed the concept of the tire as a round and black” entity into a “spherical and bla... Read more

Two employees at Cooper Tire won the 2016 Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award announced by The Manufacturing Institute highlighting the... Read more

Hankook has premiered its new Ventus Prime3 in the European market. The tire is positioned as a premium comfort tire for high-end models with its blend of comfort, performance, safety and en... Read more

Toyo Tire U.S.A. Corp, the US subsidiary of Toyo Tires has announced that it has signed a multi-year partnership with renowned viral superstar Ken Block. As part of the partnership, Block, w... Read more

Goodyear Tire & Rubber Co. has chosen to expand its partnership with celebrated racer, Dale Earnhardt Jr’s. He will be the company’s spokesperson in a new series of print, broadcast and... Read more

In view of the growing importance of a savvy digital presence, leading tire manufacturer, Hankook has completely revamped its company website that is targeted at 12 markets in Europe includi... Read more