In view of the growing importance of a savvy digital presence, leading tire manufacturer, Hankook has completely revamped its company website that is targeted at 12 markets in Europe including Poland, Russia, Germany, Czech Republic, France, Hungary, Spain, Sweden, Netherlands, Turkey, Italy and the United Kingdom. The new website comes with an enhanced search functionality and many practical features to make navigation simpler giving browsers easy and quick access to plenty of useful first-hand information on the company and its wide range of products. While the site for Germany was redesigned a while ago, the site for all the other markets went live in January.
Commenting on the redesign of the site, Gang Seung Lee, Vice President of Marketing and Sales, Hankook Tire Europe said that the internet plays a significant role in the research and decision making process of most customers before they proceed with their tire purchase. The information that is provided on the new site is easily accessible and is geared towards helping customers to choose the tire that is most suitable for their needs and also provides them with additional tire information about aspects ranging from tire fitting to tire storage.
Browsers are automatically redirected to the local versions of the new Hankook website when they go to www.hankooktire.com. Other notable aspects of the site include a dealer locater tool complete with postcode and address details and a user-friendly design. Motorists can enter either their preferred tire size or the details of their vehicle to get guidance about the tires that are most suitable for their vehicle. They can also use the site to get directions to the Hankook Masters and shops offering certified premium service for all tire jobs.
The website also offers interesting insights on the Hankook brand including the company’s football sponsorship activities, motorsports pision, innovative technologies, award winning designs and global partnerships. They will benefit from valuable information on the site when it comes to tips on driving, tire care and car.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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