Ford Motor Company has earned five awards in the 2019 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study – the highest number of awards that any company or brand has received.
Ford trucks made a clean sweep of all three pickup segments, with the all-new Ford Ranger being the topper in the midsize segment, the F-150 becoming the winner in the large light-duty segment for the third straight year and the Super Duty in the large heavy-duty segment.
Among large SUVs, Ford Expedition took top honors for the second straight year.
In the luxury vehicle segment, the Lincoln Navigator was the top brand for the second consecutive year in the Large Premium SUV segment and continues to be a top three model in the industry. Last year, the Lincoln Navigator posted the highest APEAL score of any model in this generation of the study.
Commenting on the large number of awards, Hau Thai-Tang, Ford chief product development & purchasing officer said that the company’s dominance in the field of trucks now extends from the mid-size Ranger to the F-Series, as the company has access to deep customer insights and is constantly focusing on smart and insightful features customers want and appreciate. The company also won awards for the Ford Expedition in the large SUV segment and Lincoln Navigator in the large premium SUV segment reaffirm we’re making the right choices with more to come.”
With four segment awards and a total score of 828 out of 1000, Ford brand vehicles improved by four points over last year, averaging 10 points higher than the average among non-premium brands.
The J. D. Power’s APEAL study is now in its 24th year and provides an accurate reflection of the emotional attachment and level of excitement in relation to 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.