Ford and Dubai born start up, CAFU, today announced a new strategic partnership to reinvent the refuelling experience through Ford’s SYNC® communications and entertainment system in the Unit... Read more
While trends in recent decades have been towards adding “more” in car interiors – more buttons, more features, more elements – Ford is taking a reductive approach, using human-centric design... Read more
To mark the arrival of the 2021 all-new F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way For The B... Read more
Al Tayer Motors, the UAE’s official Ford importer-dealer, has won the automaker’s prestigious ‘Chairman’s Award’ and ‘President’s Award’ for 2020. Ford’s Chairman’s and President’s Awards ar... Read more
Similar to other economic sectors, the automotive industry in the UAE also experienced the impact of the unprecedented COVID-19 pandemic in 2020. Despite the new challenges, the year 2020 ha... Read more
When the Ford EcoSport was launched more than a decade ago, Ford wanted it to be both efficient in terms of performance and infused with the company’s efficient design DNA. The EcoSport’s de... Read more
Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to j... Read more
Ford Motor Company today announced an investment of US$1.05 billion (R15.8 billion) in its South African manufacturing operations – marking the biggest investment in Ford’s 97-year history i... Read more
Ford and Google announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred clo... Read more
Ford will help provide drivers of connected vehicles across multiple brands with advance warning of potentially dangerous driving conditions on the road ahead, as part of a landmark road saf... Read more
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