Ford has always played a key role in computer games, helping to ensure that real-world vehicles are replicated as faithfully as possible on console and TV screens. In fact, according to the... Read more
As anticipation builds towards the launch of the all-new ‘Built Untamed’ Ford Bronco later this year, Ford’s Middle East team of specialist engineers have been busy ensuring it is ready to t... Read more
Ford’s state-of-the-art Weather Factory has never been busier. Used to simulate a range of extreme conditions under one roof, it has enabled engineers to test vehicles in a way that is less... Read more
Whether for weekend getaways, or taking time out of the city, the staycation boom has seen many of us rely on our cars for our holidays. Every year, children and family pets suffer fatal hea... Read more
Even after close to three decades of presence, Ford struggles to make it big in India. The American automaker has been in news recently over various speculations such as winding up operation... Read more
New vehicle development can involve many hundreds of prototypes and thousands of staff at facilities around the world, with new vehicles taking many years to go from the drawing board to the... Read more
With a recent rise in fuel prices in the UAE and Saudi Arabia, it is more important than ever for new car buyers to choose a vehicle that is fuel efficient. Ford highlights its suite of inno... Read more
Ford Direct Markets has announced two key strategic appointments to its leadership team in the Middle East. As of April 1, Nicolas Lory has been appointed as the Ford Customer Service Divisi... Read more
Ford and Dubai born start up, CAFU, today announced a new strategic partnership to reinvent the refuelling experience through Ford’s SYNC® communications and entertainment system in the Unit... Read more
While trends in recent decades have been towards adding “more” in car interiors – more buttons, more features, more elements – Ford is taking a reductive approach, using human-centric design... Read more
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