Cooper Tire & Rubber earned a merchandising award for the company’s interactive consumer marketing display showcasing its Discoverer AT3 range of tires. The company bagged the Gold Award in the Specialty Retail & Service category of the national 2019 Shop! Outstanding Merchandising Achievement (OMA) Awards.
The award is meant to recognize merchandising and design excellence in retail marketing. The award winning display was created through a collaboration between Cooper and Innovative Marketing Solutions, Inc., a designer and producer of point-of-purchase displays and merchandising programs. The Discoverer AT3 interactive display uses captivating video to showcase the features and benefits of the three all-season, all-terrain tires in the Discoverer AT3 range – the Discoverer AT34S, Discoverer AT3LT and Discoverer AT3XLT.
The display video also includes eye-catching animations and testimonials. Tire tread sections mounted to the display make it possible for consumers to touch and feel key features of the tires in and under the tread. The bold graphics and three-dimensional rock formations showcase the capability of the tires and engage consumers with the product line.
“Our award-winning Discoverer AT3 line of tires offers comfortable highway driving with durability to go beyond the pavement for SUV and pickup truck owners, and this display allows us to bring the product to life in any customer showroom,” said Mohit Jain, Vice President, Commercial Operations. “The Cooper product management and marketing teams worked diligently to create this custom-designed interactive display, and it’s an honor to be recognized by the OMA Awards for that effort.”
The Discoverer AT3 interactive display also won a runner-up award in the Best New Merchandising category at the 2018 Specialty Equipment Market Association (SEMA) Show which was held last year in Las Vegas. The jury at SEMA recognized the display for its superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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