Goodyear blimps are world famous and went a long way towards boosting brand awareness about the company. The iconic blue and yellow airships have provided extensive coverage of sports events... Read more
Nexen Tire had recently finalized a sleeve sponsorship deal with renowned football club Manchester in order to promote brand awareness. The company went on to hold its “2017 Purple Summit” i... Read more
Nexen Tire has big plans to scale up the company’s presence in the Japanese market. The Korean tire manufacturer had signed a joint venture in November 2016 with a new partner in Japan, Toyo... Read more
Goodyear unveiled a really high tech concept tire at the Geneva Motor Show. The tire has a bionic skin, quite similar to human skin that has the capability to sense the road and external env... Read more
Yokohama Rubber Co., Ltd. has announced that the company’s tires will be factory fitted on the all-new Yaris, which will be known as the Vitz in the Japanese market. The model was launched o... Read more
At the most recent Board Meeting of the Automotive Tyre Manufacturers’ Association which was held on March 16, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apoll... Read more
Recognizing Bridgestone’s commitment to innovation, a panel of 27 independent tire experts chose to honor Bridgestone with the “Tire Manufacturing Innovation of the Year” award for its new t... Read more
Geneva Motor Show is a show in which all the participating automotive manufacturers try to create an impact with new launches and concept vehicles. Goodyear too has always created a buzz at... Read more
In a development that could eventually have significant impact on the tire industry, scientists at the University of Minnesota have come up with new technology to make automobile tires from... Read more
The North American Tire & Retread Expo has invited entries once again for the Miss Retread Truck Tire Contest on April 20. The contest will be held during the show to recognize the “most... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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