Falken Tyres, which is the official global tire partner of the renowned football club, Liverpool FC, has created waves with a new global advertising campaign. The campaign involved making a video featuring the famous football team’s first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The imaginative video uses the players to bring to life Falken’s global strapline ‘On The Pulse’ with a unique music track.
The imaginative aspect involved recording the heartbeats of different stakeholders in the club ranging from the first team players, the LFC ladies players, academy players, fans and great Liverpool legends and using the recorded heartbeats as the base of a track produced by Liverpool music producer Michael Seary. Players Alex Oxlade-Chamberlain and Dominic Solanke worked with Michael in the studio when he mixed the track and made their very own contribution to the music by playing excerpts on the drums. These bits were then integrated into the track.
Micheal Seary, who produced the track, said the goal was to portray all the emotions of those involved from the fans in the stands to the players on the pitch, the countless ups and downs. Football moments that can make your heart race and stop are closely tied to being part of the club and resonate well with the Falken strapline “On the Pulse.”
Markus Bögner, managing director and chief operating officer at Falken Tyre Europe said that it was privilege to produce this unique piece of music as part of the tire brand’s partnership with LFC. According to him, the beating of a heart is instantly recognizable as a symbol of both emotion and passion and these values resonate with both Falken and LFC alike.
Bögner concluded, “Moreover, it’s been our first chance to bring players and fans together and we look forward to creating more special opportunities to get fans’ hearts racing.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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