Daimler’s mobility as a service (MaaS) offering from the moovel Group now has as many as five million users. When first launched in 2015 with integrated booking and payment functions, the initiative was hailed as a novel concept and reimagined the very future of mobility. The concept “Mobility-as-a-Service” (MaaS) involves offering a multimodal transportation solution by bundling different types of public transportation, like buses, subway, car sharing, bike sharing, and taxis. Customers can book and pay for all the services through an integrated account they access using just one app. Thus, the service combines public transportation options with the sharing economy to provide customers with a seamless, flexible service.
Through its multimodal mobility platform, moovel offers cities and transit authorities with a service that they can use to help integrate various mobility providers. Another benefit the service offers is optimization of the traffic flow in a city. The key component of this operating system is the mobility app, which serves as an interface between cities, transit authorities, and end users. Users can use the app to book and pay for public transportation tickets, rental bikes, car sharing services and other options for mobility. Those who use moovel in Stuttgart can use the moovel mobility app to book and pay for rides by bus and subway, car2go, mytaxi, and Deutsche Bahn. moovel also offers apps other cities like Hamburg, Karlsruhe, and Aschaffenburg. The Daimler Group also offers the service in North America through moovel North America, which is based in Portland, Oregon. moovel North America is the leading provider of mobile-ticketing apps facilitating booking and payment for tickets using a smartphone app. moovel products are now used by five million people, with two million users being added just over the past 12 months.
Commenting on this milestone, moovel Group CEO Daniela Gerd tom Markotten said that the company was excited about the demand for moovel products and added that moovel will continue to work on improving mobility in cities and thus enhancing the quality of life for people.
In July 2018, The Insight Partners published a study showing that the global MaaS market has strong growth prospects. The study predicts that the market will grow at a pace of 33.9 percent every year between 2018 and 2025. The research company also predicted a market volume of USD 358.35 billion in 2025.
One of the basic components of the MaaS platform is the availability of app-based shared ridesas it serves as a starting point for people to use public transportation and helps structure transportation more efficiently. Moovel supplied artificial intelligence for the deployment of SSB Flex vehicles in Stuttgart from June 1, 2018.
SSB Flex is run by Stuttgarter Straßenbahnen (SSB) AG and customers who use the SSB Flex app get access to an on-demand and tailored way to book their trips. SSB Flex is the first such on-demand service in Germany that has been approved as a regular passenger service pursuant to the German Passenger Transportation Act. The SSB Flex app uses the moovel on-demand algorithm for the intelligent combination of trip requests and to thus facilitate ridesharing. The algorithm continually calculates and updates travel routes based on real-time traffic data and data from the public transportation network to ensure that users can get from point A to point B as quickly as possible. . Thus, the fleet can be managed proactively.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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