Daimler has reorganized the company structure to form three subsidiaries with the goal of increasing the group’s flexibility and strengthening its customer focus. The parent company will deal with all aspects of governance, strategy and control. As part of the reorganization, Daimler will separate its passenger-vehicle and light-commercial-vehicle business units from its commercial bus and truck company.
After the reorganization, there will be three legally independent companies which will operate under the supervision of the parent company Daimler AG from the beginning of November. The three subsidiary companies are Mercedes-Benz AG, Daimler Truck AG and Daimler Financial Services. Mercedes-Benz AG will deal with Mercedes-Benz passenger cars and light commercial vehicles. Daimler Truck AG will specialize in the Daimler truck and bus activities. Daimler Financial Services has been an independent company for many years. It was renamed as Daimler Mobility AG in July and will henceforth deal with mobility services for the entire group.
Commenting on the reorganization, Ola Källenius, chairman of the board of management of Daimler AG and Mercedes-Benz AG, said that two years before, Daimler had launched Project Future with the goal of setting in motion a forward-looking structural transformation in the company. Now, the three independent entities will function under one roof. The new structure is meant to make Daimler more focused and competitive so that it transforms successfully into the era of future mobility with a sustainable business strategy.
He concluded, “It is crucial that we focus on our customers and inspire them with exciting and innovative products and technologies.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.