99, Didi Chuxing’s Subsidiary in Brazil and the leading transportation platform in the country achieved a historic milestone of one billion trips in a short period of just two years. 99 had been in the news when it becacame the first Brazilian unicorn startup with its acquisition by DiDi.
Brazil is the largest market for ride-hailing applications in Latin America. Currently, 99 has over 600,000 partner drivers, of which women make up a staggering 18 percent and caters to the needs of 18 million passengers spread across more than 1,600 cities. 99’s top markets are São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre and Curitiba.
DiDi took a stake in 99 in January 2017 and after entering the Latin American market through this acquisition in 2018, DiDi brought its very own branded ride-hailing, taxi-hailing and food delivery services to other markets in the region like Mexico, Chile, Colombia and Costa Rica.
Engineers and data scientists based in the company’s São Paulo, Beijing and DiDi’s Mountain View, California labs work closely with in-market teams to develop technology solutions that are customized to serve the local transportation needs.
One specific instance is the introduction of safety innovations including special risk analysis algorithms and dynamic geo-fencing technologies in Brazil. Through such measures, the team has reduced major safety incident rates by 60 percent in 2019.
99 is a Brazilian technology company that aims to serve as a connecting link between passengers and drivers through its app and it is part of the global company Didi Chuxing. The company offers five types of mobility services on its platform: 99Pop, 99Taxi, 99Top, 99SCompartilha (carpool) and 99Comfort, as well as its own-branded food delivery service, 99Food.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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