AkzoNobel has finalized a wide-ranging supply deal with BMW with the company’s premium Sikkens and Lesonal brands now being approved for paint repairs of BMW and Mini passenger cars. The German brand has chosen AkzoNobel as a supplier of vehicle refinish products and services to a large part of its distribution network around the world and the deal came into effect from February 1.
The agreement covers 44 countries and outlines that premium Sikkens and Lesonal brands are now approved for making paint repairs of BMW and Mini passenger cars at authorized dealers, repairers, importers and national BMW Group branches.
Commenting on the deal, Patrick Bourguignon, managing director of AkzoNobel’s Automotive and Specialty Coatings business said that the company was delighted to begin working with the BMW Group, as it is one of the premium automotive brands in the world.
He concluded, “We believe Sikkens and Lesonal are the perfect match to further enhance the customer service offer and efficiency of the BMW network.”
BMW confirmed the deal after extensive analysis of the product assortments and services provided AkzoNobel’s Sikkens and Lesonal brands.
Jörg Anders, global key account director of AkzoNobel’s Vehicle Refinish and Automotive business said that the company was excited to bring its premium brands and business services to a new audience. He added, “Across 44 countries, body shops will benefit from class-leading vehicle refinish systems featuring our innovative and sustainable products and leading digital color tools.”
AkzoNobel not only offers proven performance and high-quality coatings, but is also a leader when it comes to the development of innovative digital color tools.
The company offers a cloud-based color retrieval application, Mixit, which gives its customers instant access to over 2 million color formulas. When Mixit is used in combination with the compact handheld spectrophotometer, Automatchic, it is possible to perform any pain job faster, more accurately and with less waste.
Customers also have the opportunity to benefit from a premium service that can enhance the business performance of their organizations. With Carbeat, AkzoNobel offers a state-of-the-art digital bodyshop workflow solution which increases production management efficiency and reduces cycle times.
The countries that the new agreement between the two companies covers, other than the UAE are: Albania, Argentina, Australia, Belarus, Bosnia, Brazil, Bulgaria, Croatia, Cyprus, Denmark, Egypt, Estonia, Finland, Greece, Hong Kong, India, Indonesia, Israel, Iraq, Italy, Jordan, Kuwait, Kazakhstan, Latvia, Lithuania, Macedonia, Malaysia, Morocco, Mexico, Moldovia, Norway, Oman, Philippines, Saudi Arabia, Singapore, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Vietnam and Yemen.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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