Leading hypercar brand Pagani Automobili has expanded presence in the Middle East by establishing a new brand office in Dubai. The office offers customers an immersive brand experience and also houses the Italian brand’s first personalization studio in the region.
The new Pagani Brand Center personifies everything the brand stands for, offering customers an exclusive personalization experience in true Pagani style. The office is located in the Dubai Design District, which serves as a hub to tech companies, designers and luxury brands, and the studio serves as a unique space for the personal commissioning that defines the Pagani brand and makes it even more immersive and special.
In the studio, Pagani customers get access to a wide selection of exclusive materials, colors, trims and fabrics that can be used on there cars, while being pampered in a refined Italian atmosphere characterized by the mingled aroma of the most exclusive Pagani leather and that of a typical Italian espresso. The use of the latest state-of-the-art digital visualization tools which make it possible for the customers to visualize in real-time their very own specification completes the experience. Pagani product experts will be on hand to guide the client through their personalization journey and to support them with their extensive knowledge of Pagani products.
Horacio Pagani, Founder and Chief Designer – Pagani Automobili SpA said that the Pagani brand has a deep connection with clients in the Middle East, which is a key market for the brand. He said that the opening of the regional brand office in Dubai symbolizes Pagani’s commitment to its loyal clients in the region and potential clients.
He concluded, “The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of providing our loyal customers with the best customer experience”.
Mansour Al Yasin, Head of Sales, Middle East & Africa said that the opening of the company’s brand office in the Middle East served as a natural step forward to reinforcing the brand’s position and also represented an important milestone bringing the Modenese Atelier experience closer to its local customer base, as well as a significant long-term investment for the brand in the region. He said that there has been growing demand for the Pagani Brand & Products in the Middle East and hence the company was encouraged to make this investment and to bring its customers’ experience to the next level.
Khadija Al Bastaki, Executive Director at Dubai Design District said: “We are excited to welcome Pagani Automobili to the d3 community, home to some of the world’s leading design and luxury companies. We believe in creating an ecosystem of inspiring ideas and creative flair and the introduction of this forward-thinking, luxury sports car brand truly embodies the spirit and essence of d3. As the first luxury automotive company to open an office in d3, we look forward to supporting their growth and success throughout the Middle East”.
REGIONAL PREMIERE OF THE HUAYRA ROADSTER BC IN THE MIDDLE EAST
Pagani marked the opening of its office in Dubai with the launch of the new limited edition Pagani Huayra Roadster BC, which has a starting price of USD 3.35 million in the region. The new model has just the right blend of luxury and craftsmanship, with its sculpted design and state-of-the-art technology. It features the latest technologies derived from Pagani Automobili’s track experience.
From the aerodynamics to its exterior and interior design, and right down to its tiniest part, Roadster BC’s chemistry and combination of advanced composite materials are unprecedented. Also, all the elements of the car have been optimized to offer the highest level of performance and customer experience on multiple fronts. Like in a sophisticated watch, every single component of the Roadster BC is a concentration of Pagani Automobili’s ultimate design, technology and engineering expertise encapsulated in just 1,250 kg (2,756 lbs).
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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