Toyota proudly announces the arrival of the GR Yaris to the Middle East for the first time. Born from the challenges and triumphs of the FIA World Rally Championship (WRC), Super Taikyu Seri... Read more
Al-Futtaim Toyota opens another exciting chapter in the motorsports heritage of Toyota by launching the UAE’s first Toyota Motorsport Academy. Globally Toyota has an illustrious motorsport h... Read more
Nissan Motor Co., Ltd. announced plans to establish a new company through the integration of two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce that vehicles running on its “GEOLANDAR M/T G003” mud-terrain tires for SUVs and pickup trucks finished first and second in the 4800 cla... Read more
Bosch Motorsport and the DRAGON / PENSKE AUTOSPORT Formula E Team have agreed on a long-term technology and engineering partnership for the Los Angeles & UK headquartered racing team’s c... Read more
The automotive specialty equipment industry typically gathers during the first week of November for the SEMA Show. Although the in-person event is not taking place this year, the industry wi... Read more
The Yokohama Rubber Co., Ltd., is delighted to announce that a car running on YOKOHAMA’s ADVAN racing tires captured the overall championship at the 98th Pikes Peak International Hill Climb,... Read more
Pirelli, a leading tyre manufacturer synonymous with motorsports across the region, this weekend kicked off its return to the track by hosting an exclusive track event at the Dubai Autodrome... Read more
Goodyear has expanded its presence in motorsports with the finalization of a recent agreement to become the exclusive tire supplier for World Touring Car Cup in 2020. Goodyear was chosen as... Read more
Cosworth, which is well known for its expertise in the development of performance oriented engines has revealed that it would be using its expertise in motorsports to develop advanced self-d... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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