The Tyres and Batteries Division of the renowned family owned Juma Al Majid Group is the exclusive distributor for Yokohama tires in the UAE. The two companies have now joined hands to debut Yokohama’s Geolander G056 and G055 tires in the country.
These two tires are ideally suited for use on the highways as they are highly durable when it comes to use in vehicles like 4×4’s, SUVs and crossovers. Yokohama has used its Advanced All-Season Compound Technology in the Geolander G056 and G055 to extend their tread life and significantly enhance their all-weather traction. Another notable feature of these tires is the use of adaptive shoulder blocks in the structure of the tires to help form a continuous rib that can reduce tread noise.
The Yokohama Geolandar series is highly popular among consumers. The Geolander G056 and G055 tires are made using a multi-combination tire compound, and incorporate Yokohama’s patented Orange Oil technology, which is meant to enhance wet traction, improve fuel efficiency and increase tread life by up to 21 per cent when compared to the tire they are replacing, the Geolandar HT/S G051.
Speaking about the launch of the two new tires, Eisuke Imai, General Manager, Yokohama Rubber Co., Africa & Middle East., said, “It is with great pleasure that we introduce these new tires into the UAE, one of the most important markets in this region.” He added that owing to the recent upswing in the demand for SUVs and pick-up vehicles in the UAE, he expects great sales for the new tires as they will not only meet but will exceed all customer expectations.
Chief Operating Officer of Juma Al Majid Group Eng. Khaled Issa said that with the launch of the new tires, the Geolandar 056 & 055, the company is strengthening its entire product range for customers in the UAE. This range of tires has been specifically designed for use in all weather conditions and UAE highways, an sis meant for motorists having 4×4s and SUVs.
Rajesh Puthonveedu, Department Manager, Tyres & Batteries Department at Juma Al Majid Group said that Yokohama’s Geolander series tires are exceptionally popular in the UAE and deliver a high level of customer satisfaction to every 4×4/SUV driver. The G056 & G055 tires offer users the benefits of better performance in terms of high-speed handling, quieter drive, better traction and wear resistance (optimal wear). The G055 range has been designed SUV crossovers which focus on high-speed performance, as the G056 offers the maximum size tire that can be used for larger SUVs made by European and US vehicle manufacturers. With the introduction of G056 & G055, as well as the Geolandar Series portfolio, SUV/4×4 tires can now be purchased from Juma Al Majid for All Terrain (A/T) applications, Highway Terrain (H/T) applications, and high performance.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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