BKT’s wide range of specialist Off-Highway tires welcomes a new, truly Giant product. It is the EARTHMAX SR 468 and it has been designed to fit out rigid dump trucks. So far the protot... Read more
Pirelli, the global leader in The tire industry and the most popular name in motorsport in the region, on a new offer to its customers in the Middle East; It allows them, when purchasing a n... Read more
The Yokohama Rubber Co., Ltd., has formulated an AI utilization concept HAICoLab* as part of the company’s effort to promote digital innovation. Orchestrating a “human and AI concerto,” Yoko... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce yet another victory by a racing car equipped with its ADVAN racing tires. This victory came in the GT300 class race in Round 6 of the 20... Read more
Global tire manufacturer Nexen Tire announced today that it will be supplying the N’blue S in the size 205/55R16 91V for Original Equipment fitment to the new SEAT Leon. The Leon is a best-s... Read more
The Yokohama Rubber Co., Ltd., announced today that it will consolidate its various off-highway businesses into one single entity. This will include Alliance Tire Group (ATG), which Yokohama... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce another victory for a racing car equipped with its ADVAN racing tires. This latest victory was in the GT300 class race in Round 5 of the... Read more
Suhail Bahwan Automobiles has unveiled the General Tire range in Oman. General Tire, with a reputation for producing some of the world’s best off-road and on-road tires, and a history stretc... Read more
This year’s Tour de France has marked yet another milestone for Continental, which continues to use its involvement in the world of sport to positive effect, both around the globe and here i... Read more
NEXEN TIRE, a leading global tire manufacturer, announced today that it has developed an Artificial Intelligence (AI) and big data-driven methodology that can help reduce tire noise. The big... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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