Puma and Pirelli celebrate their partnership by presenting a unique offer to customers

Pirelli, the global leader in The tire industry and the most popular name in motorsport in the region, on a new offer to its customers in the Middle East; It allows them, when purchasing a new set of Pirelli tires, the opportunity to obtain the latest innovations outside the tire world, represented by the Replicate-X shoe that gives them The feeling of excitement on the racetrack.

The unique offering comes as a result of the strategic partnership between Puma and Pirelli last year, after a first of its kind in producing the stunning Replicate-X shoe inspired by the legacy of the two companies, to ensure wearers the highest standards Control the city streets like Pirelli tires on racing tracks. REPLICIT-X has a large full-rubber outsole topped with a comfortable upper. The Centurato wheel tread pattern is unique to Pirelli, used usually for guarantee The maximum amount of friction during rainy races, on the sole of the shoe to provide the greatest possible amount of grip and control while walking and running. The company is proud of the distinctive revolutionary product that is in line with its strategy to encourage innovative projects with partners occupying the forefront in their fields of work. The Replicate-X shoe enables the clients of both brands to show off their personality Clearly, by embodying the racing enthusiasm in popular culture and fashion, as well as attracting a new generation full of passion into the exciting world of racing.

Commenting on this cooperation, he said Alberico Avogadro, General Manager Pirelli in the Middle East and the Gulf Cooperation Council states : “ Our solid partnership with the most prominent global brands and names continues to play a pivotal role in providing exclusive and unique opportunities to our customers. Pirelli has customers the opportunity to wear the finest tire designs on their shoes and cars, which proves our prominent position on and off the race track . ”

The manufacturing process of Pirelli tires is also characterized by a combination of advanced design processes and unique craftsmanship capabilities, as tires are manufactured after passing a series of tests such as controllability Within dry and wet conditions, slip resistance on wet surfaces, performance during winter conditions, as well as rolling resistance, stiffness and high speed tests; Which was utilized in the shoe design process.

Customers can exchange the value of their voucher for any other product of similar value in the event that the appropriate size of the shoes is not available to them, through the following malls: Mall of the Emirates, The Dubai Mall and City Center Deira.