White continues to be the favorite color for car buyers in the world. An annual report published by the leading global manufacturer of automotive paints and coatings PPG found that as many as 38 per cent of the vehicles that were made across the world in 2016 were white, an increase of 3 per cent from 35 per cent in 2015.
White is generally preferred because it is a color in all models are generally available and it is a neutral color, according to Jane Harrington, color styling manager for PPG’s automotive original equipment manufacturer coatings. She said that people who might take risks when it comes to other purchases like to play safe when it comes to choosing colors for their vehicle as it is a big ticket purchase.
White has topped the charts as the color of choice for the majority of car buyers consistently from 2010, when it nudged silver to second place. The other top shades in 2016 are black with a market share of 16 percent, silver with a share of 12 percent and gray with a market share of 10 percent.
The preference for white is not uniform across the world. While 47 per cent of buyers in the Asia Pacific region preferred white while this was the case for only 25 percent share of the customers in North America, 33 per cent in Europe and 37 percent in South America; 33 percent in Europe; and 47 percent in the Asia Pacific. One of the reasons given by customers in Asia for buying white vehicles was that they felt
White made smaller vehicles appear bigger and more striking.
PPG has a team of over 20 experts who analyze color trends in cars and other consumer products to help the company to come up with paint shades and palettes that cater to customer preferences. Currently, blue is emerging as another color of choice with the number of blue vehicles rising by 3 percent among luxury, midsize and compact cars. According to Ms. Harrington, one reason for this could be the many facets of blue ranging from a bright sapphire shade to deep blue for luxury models and chromatic blue sports cars.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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