The color of a vehicle is an important factor when it comes to the car purchase process. In fact a recent study revealed that almost 40 percent of buyers would switch to a vehicle from another brand or company if the model they want is not available in the color of their choice. Hence, it is very important for automakers to decide on which colors are likely to be popular with car buyers, even a few years down the line.
Generally automotive paint and coating companies use design and color experts to understand and design the colors for vehicles that are likely to be produced only after several years. In order to attract buyers, the colors that are used for the exterior and the interiors need to harmonize with each other. One color that appears to have gained in popularity is blue and you can expect to see more and more blue vehicles in showrooms in the coming years.
According to PPG paint, some of the most popular vehicle colors over the past year have been white, black, silver and gray.
Personality is another factor that comes into play when choosing the color of a vehicle. While those who are environmentally conscious are likely to choose earthy hues, technically inclined people choose white. Those who are outgoing generally prefer highly striking, loud colors like reds while introverts prefer colors that are not very noticeable like gray. Those with a yen for power prefer black but luxury customers who want to be a cut above the rest are now opting for colors that are a bit more unique like dark brown and silver. Creative personalities generally want to be noticed and opt for colors like yellow and orange.
For some people the color of the car is not very important. What matters is the price and the kind of features or the type of model that they desire.
When trying to decide on the color of the new or used car that you are planning to purchase, it is important to factor in maintenance costs for the color in the future. If you opt for a color that is not very common, it might affect the resale value of your car and tri coat pearl paints are more expensive to repair. Some colors like white are harder to keep clean and this will add up to more car washes in the future. Irrespective of the color you choose, it must match your personality and your budget.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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