Leading automotive supplier, Bosch formally opened a new factory for the manufacture of automotive electronic components in China, in the Southeastern port city of Changzhou. The company has plans to invest an amount of more than 100 million euros in the factory by 2019 in the new factory, which will have a workforce of 1,300 employees. By the time it is fully operational in 2019, the factory is slated to have an annual capacity of 41 million electronic control units.
Commenting on the opening of the new plant, Klaus Meder, president of Bosch Automotive Electronics said that with the addition of the new facility, the company is strengthening its already successful localization strategy and highlighting its confidence in the Chinese market.
He added, “With the new electronic plant we are also reacting to the growing local demand for connected products and solutions.” China is the second largest market for Bosch, after Germany.
According to the press release issued by Bosch, the new factory will mainly focus on the production of electronic components for automated driving and connected products like radar sensors for driver assistance systems, cameras, Electronic Control Units (ECU) for automotive steering systems and Central Gateways for connected vehicles.
Bosch is planning to combine its Bosch Production System (BPS) for standardized lean processes with connected manufacturing at the new facility. Meder concluded by saying that Bosch is investing in Industry 4.0 to meet diversified market demands in a more faster and more flexible manner.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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