Autoliv, Inc. , which is one of the market leaders in the field of automotive safety systems has introduced the concept of Safety Score. Safety Score is a smartphone application that was developed with the aim of making people of all ages more aware about how to drive safely.
Once Safety Score is downloaded and activated, it monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and the known causes of accidents. This comparison is used as the basis for preparing a personalized 3-digit safe driver score for the individual driver. Parameters like driving behavior while braking, turning, accelerating, driving at speed and level of distraction while driving are taken into consideration for preparing the score. The higher the score, it means that the motorist has demonstrated more safe-driving behaviors over the wide range of data points. The app also has the capability to collect and compare data on weather, the type of roads driven on, the time of day and trip duration.
Commenting on Safety Score, Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research said that almost 1.4 million people across the globe die in traffic fatalities every year. This number is expected to increase in the coming years.
She added that Autoliv has been collecting, studying and acting on accident data for 65 years as one of the leading companies in the field of automotive safety systems. She reiterated her belief that the key to saving more lives is to improve driver behavior. When Safety Score is used regularly, it can provide unique insight into an individual’s safe-driving patterns and will serve as a framework for coaching and improving safe-driving habits.
Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by shared mobility services and public transport systems like ride-hailing, taxi, limousine and other fleet and professional driving companies to get an objective idea of a driver’s safe-driving habits. Safety Score can serve as a platform for evaluating and improving driving behavior. A good personalized Safety Score based on individual driving behavior could also be used to negotiate better vehicle insurance rates.
“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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