Vredstein is launching a new campaign with the hashtag #LIVETHELAND to promote greater awareness about the brand’s range of agricultural tires. The company is being rolled out in different m... Read more
BASF Automotive Refinish used the recent SEMA Show in Las Vegas to unveil a new line of colors and announce its official 2017 “Color of the Year”. The new Diamont Zyrilliant and... Read more
Magna International Inc. has debuted its latest range of automotive seating innovations including smart solutions like the Pitch Slide and Tip Slide 2nd Row EZ Entry vehicle seats. Both the... Read more
Japanese trucks manufacturer, UD Trucks, has appointed Mourad Hedna as the President of UD Trucks Middle East, East and North Africa. He will assume responsibility for the brand from Lars-Er... Read more
Ford Motor Company has redefined “power steering” technology for its all-new Edge CUV. The innovative steering technology is set to be a gamechanger. Ford’s adaptive steering will make it ea... Read more
FMS Tech., a key global player in the telematics sector has launched a new Driver Merit System Robot (DMS Robot) to highlight the importance of road safety. The DMS Robot is meant for commer... Read more
Mahle Engine Components has developed an innovative lead-free bearing system that combines highly innovative polymeric coatings with strong lead-free bearing linings for heavy-duty truck eng... Read more
Fadi Medlej is Managing Director of the Middle East and North Africa region of Axalta Coating Systems based in Dubai. He brings over 15 years of experience in the Industrial area and over 10... Read more
The Prodrift Academy in Dubai has recently signed a partnership agreement with Westlake Tyre for the 2016/2017 drifting season in the UAE. In the UAE, Al Rahala Trading Co. LLC is the author... Read more
Ford has moved one step closer to autonomous technology with a new generation of driver assist technologies like cross-traffic alerts, enhanced self-parking, evasive steering assist and pede... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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