Stephan Winkelmann, President and CEO of Automobili Lamborghini, today presented “Direzione Cor Tauri” (Towards Cor Tauri): a roadmap to decarbonization of future Lamborghini models and of the Sant’Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics in keeping with the marque’s tradition. In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation, and represents Lamborghini’s move towards a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand.
Winkelmann commented: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
Cor Tauri, Lamborghini’s roadmap, will comprise of three phases:
Leading the hybrid transition will be an unprecedented investment: more than 1.5 billion euros allocated over four years, the largest in Lamborghini’s history. It is a tangible sign of the company’s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.
Lamborghini’s program towards 2030 starts from a holistic vision of the company’s sustainability strategy: a 360° approach that spans product to the Sant’Agata Bolognese site, from the production lines to the offices. The 160,000 square-meter area achieved CO2 neutral certification in 2015, which was maintained even after the production site was doubled in size in recent years. In addition to reducing CO2 emissions, environmental protection, sustainability in the supply chain, attention to employees and corporate social responsibility are integral parts of this strategy.
The heart and compass of the Cor Tauri transformation plan is the brand’s DNA, and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO2 regulations. A journey towards a new Lamborghini, but always faithful to itself and its roots.
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