CEER, Saudi Arabia’s first homegrown automotive brand, has opened reservations for the EXOBOT First Edition sedan and SUV at SAR 399,000 each. Both use a tri-motor all-wheel-drive system with 850 hp and a claimed range of up to 670 km. Regular production starts in early 2027, with the GCC to follow in 2028.
The reveal
Crown Prince Mohammed bin Salman revealed the EXOBOT sedan and SUV on 21 September 2026 at CEER’s manufacturing complex in King Abdullah Economic City. They are CEER’s first vehicles and the start of a planned seven-model range by 2030, including mid-size and compact cars with a choice of powertrains. CEER describes the plant as the largest automotive facility in the Middle East.
Price and reservations
On 8 October, CEER opened its first mobile store at Bujairi Terrace in Diriyah, Riyadh, and began taking reservations for the First Edition.
- Price: SAR 399,000 for the sedan or the SUV, which is approximately $106,400 or approximately AED 391,000. The price includes VAT but not registration or insurance.
- Warranty and service package: 6 years or 200,000 km on major components, 6 years of free scheduled servicing, 6 years of roadside assistance and an 8-year / 200,000 km battery warranty
- Where to see it: more mobile stores are coming later this year at Boulevard City in Riyadh, Red Sea Mall in Jeddah and Nakheel Mall in Dammam, followed by permanent CEER Centers in Riyadh, Jeddah and Khobar
Performance
- First Edition: 850 hp (625 kW) and 1,000 Nm from three electric motors. The sedan reaches 100 km/h in 2.6 seconds and the SUV in 2.9 seconds.
- Top specification (not the launch car): 1,111 hp and 1,500 Nm, with the sedan at 2.1 seconds, a 250 km/h top speed, and the SUV at 2.4 seconds
- Handling: steer-by-wire steering that cuts the steering input from 400° to 160°, plus rear-wheel steering and continuous torque vectoring
Battery, range and charging
- Battery: 112 kWh
- Claimed range: up to 670 km for the sedan and 560 km for the SUV. One trade report cites the NEDC test cycle.
- Charging: 800-volt architecture, with 10% to 80% in under 30 minutes
Design and technology
- Size: the sedan is 5.26 m long and the SUV 5.02 m, both 2.1 m wide
- Doors: nearly three-metre-long Shahin Wing Doors, inspired by the falcon’s flight, opening in a 60 cm arc
- Glass: a 2.4 m windscreen set at 15°, which CEER says is the longest it has produced
- Lighting: 32 bars of signature light, inspired by 1932, the year Saudi Arabia was unified
- Screens: a 48-inch 8K curved display, plus a 10.4-inch central screen and an 8-inch rear screen
- Other features: an Arabic and English voice assistant, over-the-air updates, digital key with smartwatch support, hands-free highway driving assistance, seven airbags and a fragrance system with three scents
Built for the heat
CEER says its “Halo Cooling” system can bring the cabin from 65°C to 32°C in 10 minutes, helped by triple silver-coated glass, special foils and dual front and rear air conditioning. The company designed the cars for Saudi Arabia’s heat, sun and long-distance driving.
How Saudi-built is it?
CEER says the EXOBOT was designed, engineered and built in the Kingdom, and it targets 45% local materials and components by 2034. The company was founded in 2022 as a joint venture between the Public Investment Fund and Taiwan’s Foxconn, and trade reports note it draws on international partners’ technology.
When it arrives, and what it means for the UAE
CEER plans regular production in the first quarter of 2027, with sales focused on Saudi Arabia first. It says GCC expansion comes in the first half of 2028, so UAE buyers shouldn’t expect the EXOBOT before then. CEER has not announced UAE details.
Sources: CEER, “EXOBOT: Bold, Extraordinary, Saudi”, 21 September 2026; CEER, first mobile store and EXOBOT reservations, 8 October 2026; Electric Cars Report (range test cycle). Currency conversions are approximate, at 3.75 SAR and 3.67 AED per USD.
