New models of car ownership are taking shape across the globe and one of these is the advent of car subscription services. This new trend has made its way to the UAE as well with car subscription startup, Carasti making its appearance on the scene. Set up by Ex-Googler, Claudio Esposito-Aiardo, Carasti provides access to a car without the hassles of owning, renting or leasing a car.
Carasti eliminates the need for any long-term commitment from the customer’s side. There is no need for sizable down payments or paperwork. Those who subscribe to Carasti users can opt for the car they prefer based on their needs. They have the option of choosing from an ever-growing fleet of cars with just a few clicks of the Carasti App for an all-inclusive monthly fee.
Carasti’s CEO, Claudio Esposito-Aiardo said that subscribers get to enjoy freedom, flexibility & peace of mind as one monthly fee covers costs related to the car, insurance, maintenance and roadside assistance. All they need to do is fill up the tank drive.
Caludio added, “The process is simple. Select the car you want, upload your documents, select your delivery time-slot and location, and you’re done. No need to worry about deposits or paperwork – it really is as easy as ordering your favorite pizza on Deliveroo!”.
The car ownership across the globe has been declining as a general trend. Leading consultancy firm, McKinsey predicted that by 2030 almost 30 percent of the automotive industry’s revenue will be derived through subscriptions and other shared mobility recurring revenue models. The modern consumer just does not define car ownership as a symbol of success or a necessity as members of the older generation do. Buying a car is no longer a rite of passage and instead a car is seen as a costly, depreciating burden that is parked 90 percent of the time.
“Flexibility is a big thing for us at Carasti. Our subscribers can easily switch their cars every month with the whole process managed directly in-app in just a matter of minutes. For example, you may only need a small car like a Nissan Kicks for your daily needs, however, next month you might have family visiting from back home and need to switch to something bigger, like an Infiniti QX50.”
Claudio explained, “I have always struggled with the concept of owning a car: I love driving and am passionate about cars, however, being limited to one car for a long period of time and realising the real cost of ownership, I knew there had to be a better way to have the car you want, when you want it, with no strings attached. From there, Carasti was born!”
A diverse range of cars is available to subscribers on the Carasti App like a Kia Picanto that costs as little as AED[1,400 per month and a Toyota Prado for AED 4,000 per month. Customers can also enjoy discounted rates if they choose the ‘Commit & Save’ option and subscribe to the same car for 6 – 12 months.
Carasti delivers cars across the UAE right to your door. The App is available to download on both the App Store and Google Play store now, and you can also visit www.carasti.com for more information.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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