First Stop Opens New Retail Location in Dubai

Moving one stop closer to customers, Bridgestone has opened one more retail store in Dubai through its flagship retail brand, First Stop. The new store in Al Qusais was opened to the public in the presence of senior officials from Bridgestone MEA and Nasser Bin Abdullatif Alserkal, Bridgestone’s franchisee for Dubai and Northern Emirates, and its business partners.

Speaking at the event, Tariq Al Rasheed, Retail Director, Nasser Bin Abdullatif Alserkal said that the Al Qusais Service Center will play a key role in the company’s drive to boost its connection with customers and deliver a higher level of satisfaction.

The main aim of First Stop is to promote road safety and improve the life of vehicles on the road y providing top notch service and parts.

Emmet Guiry, General Manager, Sales and Marketing, Bridgestone Retail MEA said that as the top tire producer in the world, Bridgestone is dedicated to delivery of quality products, which will contribute to the safety of those who use Bridgestone tires on a daily basis. This commitment is clearly conveyed through the 4C promise of Convenience, Confidence, Comfort & Care at all First Stop Centers where safety is the primary concern. Bridgestone is committed to quality, not only in its tires but also in its complete range of services and customer care.

In addition to a wide range of tires and tire services, First Stop will also provide customers with services to keep their vehicle in top shape like oil and filter change, battery change, brake repair and replacement, wiper blades, fuel additives, and free vehicle safety checks.

Ever since its inception in 1994, First Stop has emerged as as one of the fastest growing pan-European retail brands with almost 2,000 tire and car service centres in 25 countries, selling over 10 million tires a year.

The First Stop concept was officially launched in the MEA region at the Dubai International Motorshow in 2013, and Bridgestone Middle East & Africa is on track to expand the First Stop network to about 100 service centers across the MEA region in the coming years.

“First Stop focuses on delivering the highest quality service by professionally trained Tyre & Auto-Care specialists in order to maintain safe vehicle conditions while also educating motorists about tyre safety & preventative maintenance ,” said Babar Naseem, Operations Manager, Nasser Bin Abdullatif Alserkal.