The showcase of the latest tuning techniques and custom car designs from premier manufacturers is one of the much-anticipated highlights of this year’s Dubai International Motor Show (DIMS), the grandest automotive trade event in the MENA region taking place tomorrow until November 14.
In the Middle East, the car customization demand has climbed 15 percent. The 100,000 plus visitors anticipated to attend will get a chance to see companies such as Al-Futtaim Motors, and tuning professionals GForce, as well as the newest auto tuning techniques and custom car designs from premier manufacturers such as Toyota.
It also offers the perfect platform to explore the latest on what’s happening in the Tuning, Aftermarket, Parts & Accessories market and to ask experts on hand about the latest trends emerging worldwide.
Al-Futtaim Motors, the sole distributor of Toyota in the UAE, is now gearing up to display Toyota’s racing and performance line through the regional Motor Show launch of Toyota Racing Development (TRD). Thanks to TRD’s aerodynamic and downforce modifications, TRD packs make each car quickly recognizable as distinct examples with sharper designs offering enhanced performance and cornering stability. Sports and aerodynamic packs from TRD will be offered exclusively through Al-Futtaim on the Toyota 86, Corolla, Yaris Sedan, the new Yaris Hatchback, and the Aurion family saloon.
In terms of in-car entertainment, Fly Audio will be available to show the newest in plug ‘n play head units, Bluetooth connectivity, rear view cameras, rear seat entertainment consoles, steering wheel controls, GPS navigation and more.
Brian’s Custom Audio has a huge client base in the UAE, with a separate office and workshop in Dubai. At the show, the Dutch team will present its latest bespoke installations for the Ferrari FF, 458 and F12 Berlinetta as well as its work on the Lamborghini Aventador and other high-end supercars. Their work is known worldwide and can turn any ordinary car interior into a flawlessly balanced and acoustic concert hall.
What’s more, the Dubai International Motor Show has also collaborated with Dubai-based GForce and Top Performance to launch a segment where a car will be built in public. They will perform daily tuning sessions at the show with live, on-site tuning and styling of a standard, production vehicle. Here, visitors will see a complete transformation that covers suspension modifications, tires, wheels, performance enhancement, body styling and many more. In the live tuning arena, experts will also feature the on-stage transformation of a high performance sand buggy that will get some interior enhancements, a safety roll cage, wheels, suspension, custom body panels and engine upgrades. At the stand, tuning and customization experts will be present to interact with the visitors.
The foiling and wrapping trend, where the exterior color can be changed by using a vinyl film or plastic stretched tight over the paint, has a new rival in the form of a rubber-based peelable paint from British manufacturer Cardip.
The company will showcase its groundbreaking new product which enables the owner to change the car’s color on a whim while fully protecting the original paint. Offered with up to 3,000 color options in chameleon, candy, metallic, pearl, matte and gloss effects, it is sprayed on like regular paint but can be easily peeled off when it is time for a new look.
Held biannually, the Dubai International Motor Show is the key highlight of the Dubai Motor Festival, which is held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, Crown Prince of Dubai. It is supported by show partners Swiss Tourism, RTA, Mazda, Dell, ENOC, Cooper Tires, Autopro, Alienware, and AC Delco.
The show will be open from 6pm to 10pm on November 10; 11am to 10pm on November 11; 11am to 11pm on November 12 and 13; and from 11am to 10pm on November 14. Prices are AED 65 for single-day entry, with children under 12 entering free. Children under the age of 16 must be accompanied by an adult.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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