Yokohama Rubber Co., Ltd., in partnership with a professor at Kanazawa University has developed a evaluation technology that can improve the performance of tires on ice. The technology was d... Read more
Yokohama Rubber Co., Ltd. Has announced that the company’s flagship tire, the “ADVAN Sport V105” tire has been chosen by BMW as the original equipment for the new BMW X4 model. The BMW X4 ma... Read more
Yokohama Rubber Co., Ltd., has announced that it has developed a path breaking technology for efficiently producing isoprene from biomass. The new technology is the outcome of research that... Read more
Yokohama Rubber Co. Ltd., has announced that the company’s Advan Sport V105 tire has been chosen as the OE fitment for the new BMW M5 by the BMW Group. The new BMW 5 had debuted in March and... Read more
Yokohama has announced that it would begin sales of “iceGUARD iG60”, the latest tire in its “iceGUARD” series of studless tires for passenger cars, in overseas markets from this autumn onwar... Read more
Yokohama announced that it has got its first OE fitment from BMW – for the new X3. The Japanese tire manufacturer will be supplying its flagship “Advan Sport V105” tires to the BMW Group for... Read more
The Yokohama Rubber Co., Ltd., has announced today that it will expand the Yokohama Group’s global production capacity for off-highway tires. The company has plans to add new facilities for... Read more
The Yokohama Rubber Co., Ltd., has announced that it has developed a new technology for tyre design that involves the application of informatics to the development of rubber materials used i... Read more
The Yokohama Rubber Co., Ltd., has announced that it has developed a new tyre named “BluEarth-air EF21”. The tyre is based on the most advanced technologies and the latest design techniques... Read more
Yokohama has made a new video featuring football stars from Chelsea FC and the American YouTube sensations Dude Perfect to boost brand awareness. In the video posted on YouTube and the compa... Read more
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