Ford Motor Co. has filed a patent application for a process that could help eliminate the smell of a new car after it has been purchased. This process would be particularly useful in China,... Read more
How important is the smell of a new car when it comes to the purchase decision? Very important, if Ford, which is the only automotive company with a dedicated team of fragrance experts has a... Read more
One of the best aspects about buying a new car is its “new car smell”. But like most things we enjoy, it looks like even this good thing has its bad side. Recent research has shown that the... Read more
