Ford’s state-of-the-art Weather Factory has never been busier. Used to simulate a range of extreme conditions under one roof, it has enabled engineers to test vehicles in a way that is less... Read more
Whether for weekend getaways, or taking time out of the city, the staycation boom has seen many of us rely on our cars for our holidays. Every year, children and family pets suffer fatal hea... Read more
Even after close to three decades of presence, Ford struggles to make it big in India. The American automaker has been in news recently over various speculations such as winding up operation... Read more
New vehicle development can involve many hundreds of prototypes and thousands of staff at facilities around the world, with new vehicles taking many years to go from the drawing board to the... Read more
With a recent rise in fuel prices in the UAE and Saudi Arabia, it is more important than ever for new car buyers to choose a vehicle that is fuel efficient. Ford highlights its suite of inno... Read more
Ford Direct Markets has announced two key strategic appointments to its leadership team in the Middle East. As of April 1, Nicolas Lory has been appointed as the Ford Customer Service Divisi... Read more
Ford and Dubai born start up, CAFU, today announced a new strategic partnership to reinvent the refuelling experience through Ford’s SYNC® communications and entertainment system in the Unit... Read more
While trends in recent decades have been towards adding “more” in car interiors – more buttons, more features, more elements – Ford is taking a reductive approach, using human-centric design... Read more
To mark the arrival of the 2021 all-new F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way For The B... Read more
Al Tayer Motors, the UAE’s official Ford importer-dealer, has won the automaker’s prestigious ‘Chairman’s Award’ and ‘President’s Award’ for 2020. Ford’s Chairman’s and President’s Awards ar... Read more
THE ART OF CURATION: ‘THE POWER OF FOUR’
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A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa + Technology.
GOODYEAR CONTINUES SUPPORT FOR TEAM DE ROOY IN THE 2025 DAKAR RALLY
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