While trends in recent decades have been towards adding “more” in car interiors – more buttons, more features, more elements – Ford is taking a reductive approach, using human-centric design to declutter their vehicle interiors and create a holistic space.
The evolution of the driver’s view
Car interiors have changed a lot from when drivers really did store gloves in the glove compartment, as the metal and wooden steering wheels of early vehicles got ice cold in winter. To show the changes, Ford has created a video with the driver’s view from a dozen vehicles, from the Model T to the Mustang Mach-E, and beyond.
Watch the video here: https://youtu.be/nADFgzrE2WU
It is on the back of multiple innovations through years of development and refinement that we have arrived at today’s state-of-the-art interiors, as shown in the video:
To better understand the younger generation of digital natives and anticipate future trends, Ford embarked last year on a unique project: co-creating a virtual gaming race car in collaboration with gamers. Almost a quarter-of-a-million esports fans took part in online polls to help determine the appearance of our extreme Team Fordzilla P1 race car – inside and out.
“The P1 race car was all about streamlining the features down to the gaming essentials, such as speed, race position and lap time. Together with the toned down colour palette, this reduces distraction so the driver can focus on the race. We can also apply a minimalist approach to designing the interiors of the future, where what goes in is what customers want the most,” said Robert Engelmann, interior designer, Ford of Europe.
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