Red. Yellow. Blue. Everything started with three large-scale paintings by Gerhard Richter that BMW commissioned from the artist in 1971. Today, BMW is committed to cultural engagement around... Read more
The third generation of the BMW X6 M Competition, which was launched in Spring 2020, is a really imposing presence: From the “compact car prospective”, in particular, the massive crossover o... Read more
Honda Motor Co., Ltd. held a press conference at 5:00 pm today (Japan time) at its global head office in Aoyama in Tokyo, Japan, attended by Takahiro Hachigo, the current President and Repre... Read more
Each car carries its own distinction and caters to an audience or a purpose, but there is one model out there that is engineered to make your life easier and a lot more fun. After all, drivi... Read more
Mercedes-Benz Cars Middle East has appointed Martin Schulz to the position of President & CEO, effective 1 February, 2021. Martin Schulz takes over from Thomas Klein, who has held the ro... Read more
Cadillac has announced the appointment of Kristian Aquilina as Managing Director, Cadillac International Operations and Cadillac Middle East. Bringing over 20 years of experience with Genera... Read more
Pirelli now equips as standard a tyre with sensors that can talk to a car for the first time. This world premiere of original equipment is thanks to Pirelli’s Cyber Tyre system, made up of a... Read more
Milrem Robotics, the leading robotics and autonomous systems developer, will exhibit their Type-X Robotic Combat Vehicle for the first time at IDEX 2021. The Type-X RCV is designed to suppor... Read more
Al-Futtaim Automotive, the official distributor of Lexus in the UAE, has announced that Lexus International has recently revealed the six finalists for the Lexus Design Award 2021, each of w... Read more
BMW Team Redline driver Kevin Siggy (SLO) is one of the best sim racers on the rFactor 2 platform. In 2020, he took overall victory in the inaugural virtual Formula E competition, the ‘ABB F... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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