Al-Futtaim Automotive, the official distributor of Lexus in the UAE, has announced that Lexus International has recently revealed the six finalists for the Lexus Design Award 2021, each of whom will enjoy a once-in-a-lifetime experience and mentorship from renowned design leaders as they prototype their ideas with a budget of over USD 28,000 (over AED 100,000) per project. The finalists were selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries.
This year marks the ninth edition of the Lexus Design Award, which was established to support up-and-coming creators to demonstrate and further develop their talents. The program recognises fresh design talent and showcases their innovations on a prominent and respected international platform. In selecting this year’s six finalists, judges looked for innovative ideas that embodied the three key principles of the Lexus brand―Anticipate, Innovate, and Captivate―with an emphasis on design that leads to a better tomorrow.
Lexus Design Award 2021 Finalists:
Mitts that may help distract from stressful situations by novel usage of rhythm and music.
Digital 3D knitting of functional, electronic textiles for multi-modal visual, auditory, and tactile material interaction.
A device that uses seawater to create natural diffused light, drinking water, and leftover salt for energy creation.
A terracotta evaporative cooling system for subway stations utilizing train-induced wind to function.
Lexus Design Award 2020 judge Greg Lynn commented: “In the middle of a changing climate and a global pandemic, there was a predictable urgency to the problems being addressed by the designers. Across all the proposals we saw, there was also a humanity and intimate scale.”
Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said: “Our six finalists have embarked on an inspiring journey as they harness their creativity to develop forward-thinking solutions that can shape a better future for all. I’m extremely impressed by the standard of entries considering the challenges presented by the global pandemic, an event that has truly demonstrated the importance of innovation.”
Fujita added: “This unique platform empowers the next generation of creators and reflects the passion for design and craftsmanship at the heart of the Lexus brand. I would like to thank everyone involved in the success of the Lexus Design Award, together with our customers around the world, for their constant support on our drive to create amazing experiences.”
In mid-January, the six finalists participated in a five-day workshop with the four Lexus Design Award 2021 mentors, namely Joe Doucet, Sabine Marcelis, Mariam Kamara, and Sputniko!. The mentors’ passion for nurturing young talent combined with a richly challenging curriculum resulted in highly instructive and productive sessions that fully engaged both the finalists and the mentors.
Following the workshop, mentor Mariam Kamara commented: “The mentoring sessions have been quite stimulating. I was struck by the level of optimism and commitment the finalists have shown in their designs. In this new COVID-19 reshaped world, their vision and sensitivity are a gift to us all. Each one of them was incredibly passionate about their projects and demonstrated a strong motivation to delve deeper and do the necessary research to strengthen the final result. Though the mentoring was remote, a combination of powerful online tools and well-prepared finalists made for a fluid, productive, and enjoyable process. I look forward to seeing where they take their designs in the coming months.”
Finalists will continue to work with the mentors as they develop their prototypes toward the Grand Prix selection. A judging panel featuring renowned design leaders Paola Antonelli, Dong Gong, Greg Lynn, and Simon Humphries will select the Grand Prix winner in April 2021 based on their final prototypes and presentations.
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