Triangle Tyre Europe has signed an agreement with Laserta for distribution of Triangle’s tyres in Russia. This aligns closely with the tyre manufacturer’s strategy of opening regional offices in different markets and having a local staff who will collaborate closely with professional distributors in each country.
Triangle and Laserta have already begun their partnership with the distribution of consumer summer and winter tyres. Triangle is aiming to dramatically increase its market share in Russia, and has already achieved brand recognition and market penetration in the Russian market in 2016 thanks to its strong product quality.
Laserta, which is based in Saint Petersburg, is a key player in the Russian tyre distribution market. Triangle said that the company would be supported in the Russian market by a highly experienced professional team having in depth knowledge of the market and a track record of delivering marketing initiatives with its customers.
Speaking about the partnership, Corrado Moglia, general manager of Triangle Tyre Europe said that Laserta is one of the biggest tyre distributors in the Russian market and the new distribution partnership aligns well with the company’s strategy for the growth of Triangle brand.
Dmitry Alexandrov, CEO of Laserta said that Laserta was pleased to team up with an ambitious Company like Triangle and was looking forward to a long-term cooperation with the Triangle Group.
