Leading Taiwanese tire brand, Sonar tire used a dealer convention that the company held in Four Seasons hotel in Beirut, Lebanon to launch its new M/T tire SX-7. The event was organized in collaboration with the company’s exclusive dealer, SAKA Trading, and was attended by all prominent major tire dealers in Lebanon.
Speaking at the high profile event, Carlos the representative of Sonar tire said that Sonar tire has been associated with SAKA Trading for more than 10 years and during this time have had dedicated a lot of time and effort to raise standards in customer care and to develop the market. He said that that though it is not easy to remain competitive in the tough tire market due to the rapid changes that are taking place, fortunately the company and SAK have both proved to be quite successful. With the market evolving at a rapid pace, it is important to keep receiving updated market information, to come up with efficient strategies to maintain and increase market share and to evaluate which strategy would be best for Sonar and its end users. Cutting prices to gain customers is not the best way to build up a reputation for the brand. The best way to build up brand reputation over the long term is to improve service, increase the value of user experience, and to take a customer centric approach. At Sonar, the approach is not to just think of tires as merchandise but as products that carry family and friends from point A to point B in a safe manner.
The SX-7 tire is a mud terrain tire that offers motorists outstanding durability and off-road traction for trips in the mountains or desert. It comes with three main zigzag better dry and wet braking while notches at intervals along the tire shoulders offer better traction on rocky and muddy terrain. The wide lateral grooves minimize hydroplaning and facilitate better runoff and mud drainage. The tire blocks come with sipes for further increasing traction on muddy roads, and there are bars at the bottom of grooves to prevent rocks from becoming embedded in the grooves while travelling on gravelly roads. The SONAR CONQUEROR SX-7 is available in a range of 15 to 16 inch sizes.
SONAR invests heavily in advanced design and manufacturing technologies for making innovative tires and focuses on providing customers with flexible, integrated services. The company’s goal is to develop products that can fulfill every need of the consumers, and providing them with tires that are durable, safe and fast. Hence, the SONAR SX-7 tire has a high resistance tread pattern and deep tread block making it an ideal tire for use in extreme off-road driving.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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