Michelin has created an online portal called thetiredigest.michelin.com. The portal offers motorists helpful tips on tire safety, tire maintenance and technology. It will be especially useful in helping them to tackle summer driving with less stress.
Speaking about the portal, Pierre Granzotto, General Manager for Passenger Cars and Vice President for Michelin AIM (Africa, India & Middle East) said that Michelin’s goal was to give people a better way forward, and to take care of its customers throughout the year. He emphasized the importance of taking care of tires, especially during the summer months when the scorching degrees and high humidity can take a heavy toll on a car and its components. Well maintained tires will help to enhance a motorist’s safety and minimize costly repairs.
A few tips that are available on the portal to make driving easier in the summer are:
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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